Media Optimization | digital operations expertise
AdTaxi’s in-house digital operations team continually modifies and optimizes each campaign in order to deliver the most impactful results.
Our campaign management team provides an efficient approach:
Phase 1
Digitally Improves:
- Number of clicks
- Impression amount
- Cost based on creative unit & size
- Platform
- Targeting categories
Phase 2
Before our clients’ campaigns go live our team achieves campaign goals by aligning:
- Platforms
- Targeting
- Impression level
Phase 3
During campaigns, our campaign management team analyzes:
- Platform performance
- Channel performance
- Targeting performance
Phase 4
After the campaign has concluded, the AdTaxi team recommends adjustments based on detailed campaign analytics.
Advertising Analytics | real-time information on campaign performance
AdTaxi’s advertising analytics platform, our Dashboard, provides our advertisers with real-time information about how their campaign is performing. The dashboard enables them to track campaign effectiveness across platforms in one central location. To name a few, the dashboard analytics include:
- Impression counts
- Clicks
- Click Through Rate (CTR)
- Conversions
- Search Engine Marketing (SEM) keywords
- Call tracking
