AdTaxi makes Digital Marketing for Financial Institutions simple by focusing on targeting and engaging key consumers on the most effective digital marketing platforms
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Royal Credit Union
Royal Credit Union, a regional credit union in the Midwest, partnered with AdTaxi to reach a specific audience to promote their banking services and new mobile application.
Campaign Goals
- Reach a younger demographic with banking options for car loans
- Reach mobile users to promote new iPhone/Android Application
Campaign Results
- Display: 587,842 Impressions Served, 1,225 Clicks, .21% CTR
- Mobile: 517,822 Impressions Served, 1,348 Clicks, .26% CTR
- Tablet: 50,789 Impressions Served, 136 Clicks, .27% CTR
- Pre-Roll Video: 100,231 Impressions Served, 603 Clicks, .60% CTR
"This campaign was fantastic! We haven’t seen better results in mobile and especially pre-roll from any other vendor. We definitely plan to utilize several of these products for future branding and promotional campaigns."
Nancy Yule, Marketing, Royal Credit Union
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Washington Savings Bank
Washington Savings Bank turned to AdTaxi to take over and manage their Facebook Page account.
Campaign Goals
- Rebuild Facebook page
- Manage Facebook page efficiently at 1/3 of the cost
- Reach & engage Facebook users
Campaign Results | 3-Month Campaign
- Reached 128,758 people
- Engaged 1,462 people
"Being active in social media is expected from today’s customers. Doing it right takes time and attention to detail, which AdTaxi brings to the table with a service that costs far less than competitors and produces more results."
Sean Lydon, Vice President Retail Banking & Marketing, Washington Savings Bank