Joanna has over twelve years of experience evolving through various angles of digital marketing technology, including localization, ecommerce lead gen, search, and analytics. As the first AdTaxi adops person, Joanna led end-to-end adops tactical execution, including proof of concept through testing and adoption of digital product mixes that align best to meet or exceed goals of multiple groups: advertisers; ad operations; and the business. Joanna collaborates with multiple cross functional teams to identify and install the best platforms, processes and talent for optimizing yield across as well as within varied digital media types, including Publisher owned, RTB display, data, search, mobile, social, and email.