Enter the requested information into the fields and complete the needs assessment questionnaire. You will come to a “review” page where you will see the Pay Per Click Potential Exposure.
Why don’t I have enough, or ANY keywords?
- If you see limited potential and keywords, this could mean a couple of things.
- First, this could mean that the website content is flash-based, or just plain poor, and the tool isn’t able to pull any keywords. (This is an SEO opportunity to improve on-site structure and content.)
- Second, this could mean the target geography was too small because the tool only looks at a sample size of keywords, not all the possible keywords out there to get to the desired budget.
What do I do if my client’s website doesn’t produce keywords in this proposal?
- You’re in luck! There are a few tricks and tips to know so that you can sell SEM even with a poor website.
- Expand the geo.
- Per the explanation above, it may be too small of an area. Start with this fix.
- Try an “internal” website link.
- Change the client’s URL to an internal page of the website (rather than the homepage URL) that has more content/keywords, such as the products or services page.
- You’ll also notice that your report will include an industry market leader’s estimate. We included this so that you could compare and get a realistic snapshot of what the industry leader might be spending in SEM. Use this information to help your client understand what a healthy SEM budget looks like.