Media Optimization | digital operations expertise

AdTaxi’s in-house digital operations team continually modifies and optimizes each campaign in order to deliver the most impactful results.

Our campaign management team provides an efficient approach:

 

Phase 1

Digitally Improves:

  • Number of clicks
  • Impression amount
  • Cost based on creative unit & size
  • Platform
  • Targeting categories

Phase 2

Before our clients’ campaigns go live our team achieves campaign goals by aligning:

  • Platforms
  • Targeting
  • Impression level

Phase 3

During campaigns, our campaign management team analyzes:

  • Platform performance
  • Channel performance
  • Targeting performance

Phase 4

After the campaign has concluded, the AdTaxi team recommends adjustments based on detailed campaign analytics.

 

 

 

Advertising Analytics | real-time information on campaign performance

AdTaxi’s advertising analytics platform, our Dashboard, provides our advertisers with real-time information about how their campaign is performing. The dashboard enables them to track campaign effectiveness across platforms in one central location. To name a few, the dashboard analytics include:

  •  Impression counts
  • Clicks
  • Click Through Rate (CTR)
  • Conversions
  • Search Engine Marketing (SEM) keywords
  • Call tracking

Dashboard