The Internet has been both a blessing and a curse for content marketers. The beauty of it is that it allows us to track nearly everything. The downside? Tracking everything requires us to ingest, digest and make sense of mass amounts of data. We have more answers today than we did a few years ago, but there are still a lot of questions around how best to measure content. So, what metrics matter? Herein, we’ll explore why one metric in particular is going the way of the dodo bird and which others are gaining in significance. Read more here.