Colleges, Universities, and Educational Institutions turn to AdTaxi to recruit students and increase brand visibility through digital marketing.

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IBMC College

IBMC College, the Institute of Business & Medical Careers, tapped into AdTaxi’s digital marketing expertise in order to grow their brand and recruit students.

Campaign Goals

  • Build brand awareness and interest in IMBC College
  • Drive leads in order to recruit more students


Campaign Results | One-Month Campaign

  • Search: 60 leads from 1,672 SEM clicks with an average of 3 pages per visit
  • Display: 471,377 impressions delivered, .15% CTR
  • Mobile: 624,182 impressions delivered, .20% CTR
  • Tablet: 50,466 impressions delivered, .14% CTR
"IBMC College is thrilled with the results we have received through our partnership with the Denver Post and AdTaxi! Their team of professionals is committed to making sure that measurable success is attained, and once targets are reached, expectations just continue to rise. They certainly love a challenge! In the last five months, they have completely transformed how our marketing budgets are being used and saved us precious time and money by devising strategies that have resulted in high SEO rankings and lead generation. I have watched this team take IBMC’s account and make it their personal objective to help us exceed our goals – which they have already done in a very short amount of time! As a business owner for the past 26 years, you will not find a harder working group of honest, caring individuals, who are truly on your side and have your best interests at heart."
Colleen Laub, Co-Founder/Owner, IBMC College

Carnegie Mellon University – Silicon Valley

Carnegie Mellon University in Silicon Valley (San Francisco, CA), a global research university recognized for world-class arts and technology programs, turned to AdTaxi to increase brand awareness, build interest, and generate leads.

 Campaign Goals

  • Increase brand awareness of the University and the Silicon Valley location
  • Generate registrations for information sessions
  • Target technology professionals considering a Graduate Degree
  • Reach the mobile technology enthusiast on their tablet and mobile device


Campaign Results

  • 25% increase in attendance of both virtual and in-classroom meetings
  • 15% increase in Audience Targeted Display Performance
  • 75% increase in Return on Investment utilizing Mobile Video
  • 10% increase in Social Media Engagement
"This campaign ran extremely well. AdTaxi helped generate the right population producing the best results we have seen yet! We would like to increase our investment next year due to our success with this campaign. We would also like to move our investment of Search from our current provider to you! – Send us a proposal!"
Marketing Director, Carnegie Mellon University Silicon Valley