AdTaxi’s Entertainment Marketing approach connects advertisers and consumers in order to increase event attendance, drive brand awareness, and engage potential customers
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Shubert Theater
Shubert, a Live Entertainment Theatre in New Haven Connecticut, partnered with AdTaxi to:
Campaign Goals
- Sell Tickets to Upcoming Show
- Build Awareness Online
- Attract Women age25+, interested in Theatre from a 2-county geographic radius
Campaign Results I 10 Day Campaign
- AdTaxi Mobile: Category Targeting to Local News, Weather, and Travel, 25,678 – Impressions and a .11% CTR
- AdTaxi Tablet: Category Targeting to Local News, Weather, and Travel, 25,678 – Impressions and a .28% CTR
- New Haven Register Mobile: 50,112 Impressions and a .48% CTR
- New Haven Register Tablet: 10,002 Impressions and a .42% CTR
- New Haven Register Video: 33,057 Impressions and a 3.04% CTR
- Yahoo! Mobile: Category Targeting to Home & Family – 25,069 Impressions and a .35% CTR
"The season was a huge success – I think one of our best in a number of years. A number of our show sold well over our sales projection – Blue Man Group, Les Miz and West Side Story. I do think that the extra digital we added this season certainly helped with our sales."
Anthony Lupinacci, CAPA - Shubert, New Haven