Healthcare Marketers look to AdTaxi for precise audience targeting in order to reach the right consumer, with the right message, no matter where they are online
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Fairview Cardiovascular needed to reach health conscious consumers in Minnesota with their Heart Health video.
Campaign Goals:
- Increase overall exposure
- Drive online traffic
- Record 20,000 Heart Health video views
Campaign Elements:
- Paid Search
- YouTube Video
- Retargeting
Campaign Results:
- 39,860 Heart Health paid video views (1,108 website clicks thereafter)
- 384 Completed online Heart Assessments
- Over 330,000 search impressions with 7,739 website clicks (2.31% CTR)
"2013 is the first year that the University of Minnesota Physicians Heart marketing plan included AdTaxi, specifically an AdWords search campaign and online marketing component. The ease of the set-up process and maintenance, along with the results from this particular project has exceeded my expectations. The analytics have clearly demonstrated the continued success of the campaign, but it’s the feedback that I have received from business partners, colleagues, and individuals outside of the organization that further validate the benefits and importance of the utilization and integration of all online marketing components."
Angie Berthelot, Senior Marketing Consultant, University of Minnesota Physicians Heart at Fairview