Real-Time Bidding (RTB) offers media companies opportunities for new sources of revenue, with projected growth to reach US$20.8 billion by 2017. Does the industry’s future depend on it? Thoughts from Digital First Media, Google, McClatchy Company, and The Trade Desk, on the subject. Read the full story here.
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Experts see plenty of opportunity in the hyper-competitive marketing services space where digital media companies of all sorts are rushing. The product suite — which usually includes some custom bundle of website build, search listings, email marketing, reputation and social media management and more for the SMB — won’t replace legacy advertising but is expected […]
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